Image Optimizer

compress-image

How to Optimize Images for web performance without Losing Quality

Did you be aware that optimizing images prior to uploading to WordPress could have a huge impact on speed of your website?

When the time comes to start a new blog many new bloggers upload images without making them web-friendly. Large image files can make your website more slow.

You can solve this problem by employing Image optimization best techniques in your daily blog routine.

Within this article In this article, we will teach you how to optimize your images to improve web performance without sacrificing quality. We will also share automatic picture optimization software for WordPress that can make your life easier.

As this is a comprehensive guide on image optimization for the web and mobile, we've developed an easy to follow table of contents:

  • What's the definition of image optimization? (optimized contrasted with unoptimized)
  • What makes image optimization crucial? What are the advantages?
  • How do I save and optimize images to improve web performance?
  • The best image optimization software and tools
  • The best photo optimization software for WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is a process that saves and delivers images at the lowest possible dimensions without diminishing the quality of the image overall.

While it may sound like a complex process however, it's really quite simple to do these days. It is possible to use one of the many image optimization software and tools to automate the compression of images by as much as 80% without any noticeable reduction in image quality.

Here's an example that shows optimized against unoptimized image

It is evident that when optimized properly the same image can be 75 percent smaller than the original picture without any quality loss.

What is Image Optimization work?

In simple terms, image optimization utilize compression technologies such as "Lossy" and "Lossless" which helps reduce the overall file size without any noticeable loss of quality.

What does it mean to Optimize Images?

If you ever received a recommendation to optimize images by your WordPress hosting support team or an automated speed test tool then it is that you need to reduce the file size of your photos by optimizing them to be used on the web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

There are many advantages of optimizing images, below are some of the best that you must know about:

  • Faster website speed
  • Improvements in SEO rankings
  • Conversion rates that are higher for leads and sales
  • More storage and bandwidth (which can cut hosting and CDN cost)
  • More efficient backups for websites (also lowers costs for backup storage)

Other than video, images are the next most weighty element on a website. From the HTTP Archive, photos account for an average of 21% of the total weight of a webpage.

We know that websites with fast speeds rank higher in search engines (SEO) and achieve higher conversion rates, image optimization is a requirement for every website needs to do for success online.

Now , you may be asking what kind of difference is image optimization can really result in?

According to a Strangeloop study, a 1/second delay in website loading could cost you 7% from sales. This is amounted to 11% fewer pageviews, as well as a 16% less satisfaction from customers.

If that's not enough reasons to speed up your website You should be aware that search engines like Google provide preferential SEO treatment to faster loading websites.

This means that by optimizing the images you upload for web you will be able to improve web page speed and increase WordPress SEO rankings.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The most important factor in success in photo optimization for web performance is to find the perfect balance between the smallest file size and acceptable image quality.

Three factors that play an important part in optimization of images are: optimization are:

  • Image file format (JPEG vs PNG vs GIF vs tiff )
  • Compression (Higher compression = smaller file size)
  • Image Dimensions (height and width)

If you select the most appropriate combination of these three, you can decrease your image's size by up to 80%.

Let's go over each of them in greater specifics.

  1. Image File Format

For most webmasters, the only three images file formats that actually have any significance is JPEG, PNG, and GIF. Picking the right type of file is essential to image optimization.

To simplify things To keep things simple, you should use JPEGs when you want to use images or photos with lots of colors, PNGs when you want simple images or when you need transparent images, and GIF for animated images only.

For those who don't understand what the distinction is between each type, the PNG image format is not compressed, which means that it's an image of higher quality. image. The downside is that file sizes are much larger.

However, JPEG is a compressed file format that slightly decreases the image quality to provide a significantly smaller file size.

In contrast, GIF has 256 colors, GIF uses only 256 in addition to lossless compression. This makes it the ideal choice of animated graphics.

On WPBeginner we make use of the three formats of images based on the kind of image.

2. Compression

Another thing to consider is compression, which plays a significant part when it comes to image optimization.

There are many types and levels of compression that are available. The settings for each differ depending on the compression tool that you use.

The majority of image editors, including Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and many others have built-in features to compress images.

You can also save pictures in normal format and then utilize a web application like TinyPNG and JPEG Mini for easier image compression.

While it's not the most user-friendly These two methods permit you to compress images prior uploading them to WordPress which is what we do on WPBeginner.

There are a number of well-known WordPress plugins such as Optimole, EWWW Image Optimizer, and others that can automatically compress images when they are uploaded for the first time. Many beginners and even large corporations prefer to use these image optimization plugins due to their ease of use to use and is convenient.

We'll go over more of these WordPress plugins in the coming article.

3. Image Dimensions

Normally, the moment you import a picture from your phone , or digital camera, it comes with a very high resolution and enormous file dimensions (height and length).

The majority of these photos have an average resolution of 300 DPI and sizes starting at 2000 pixels up to. These photos of high quality are suitable for printing or desktop publishing. They are not suitable for websites.

The reduction of file sizes to something more reasonable can significantly decrease the size of your images. Resize images with the software for editing images on your personal computer.

As an example, we have optimized the photo using 1.8 megabytes of original file size and 300 DPI resolution, and dimensions of 4900x3200 pixels.

We went with the JPEG format for more compression. We changed the dimensions to 1200x795 pixels. In addition, it decreased the image file size to 103 KB. That's 94% less than the size of the original file.

If you're aware of the three essential elements of image optimization and image optimization, let's take an in-depth look at the various image optimization tools available to website owners.

Best ImageOptimization Tools and Programs

Like we mentioned earlier, the majority of image editing software comes that have image optimization in addition to compression adjustments.

In addition to the software for editing images, there are other effective and free image optimization tools that you can apply to optimize images for web (with just several clicks).

We recommend making use of these software tools to optimize images before you upload them to WordPress especially if are a perfectionist.

This method can help you save the disk space of your WordPress hosting account and also guarantees your image is the most speedy and has the finest quality because you manually review every image.

Adobe Photoshop

Adobe Photoshop is a premium software with the ability to save images designed specifically for the web. Simply open your image and click"File >> Save for Web" or "File >> Save for Web" option.

It will open a new dialog box. To the right, you are able to choose various image formats. In the case of JPEG format, you'll get a range of quality options. Once you've selected the options the program will display the size of the file on the bottom left.

GIMP

GIMP is a no-cost and open source alternative to popular Adobe Photoshop. It can be used to help you optimize your images for use on the web. The downside is that it's not as simple to use as some of the other solutions on this list.

First, you need to open the image within GIMP and then select File > Export to option. This will bring up the save file dialog box. Then, give the file a brand new name, then click"export.

This will show image export options. If you are using JPEG files, you can choose the compression level to decrease the size of the file. Finally, click on"Export" button in order to save optimized images.

TinyPNG

TinyPNG is a completely free web application that utilizes a lossy compression method to minimize sizes of PNG images. All you have to do is visit their website and upload your photos (simple drag and drop).

They will compress the image and give you the download URL. You can make use of their sister webpage, TinyJPG in order to get JPEG file compression.

They also have the extension Adobe Photoshop which we use for our editing process for images because it combines the best of TinyJPG and tinyPNG inside Photoshop.

For developers, they've got an API that converts images automatically, and for beginners , they have an WordPress plugin that will automatically do the job for you (more on this in the future).

JPEG Mini

JPEGmini utilizes a lossless compression technique that reduces the size of images , without altering their perception. You can also compare the quality of the original image with the compression image.

You can use their web version for no cost or you can purchase the program for your computer. They also have a pay API to automate the process of your web server.

ImageOptim

ImageOptim is an Mac application that allows you to reduce images, without sacrificing any quality. This is done by identifying the optimal compression parameters and removing unnecessary color profiles.

Windows Alternate to this Trimage.

Best Image Optimization Plugins for WordPress

We believe that the most efficient way to improve the quality of your images is to optimize them prior to uploading images to WordPress. However, if you manage a multi-author site or need an automated solution, you may want to consider a WordPress image compression plugin.

Below is a list of the best WordPress images compression tools:

  1. Optimole one of the most well-known plugins created by the team behind ThemeIsle.
  2. EWWW Image Optimizer
  3. Compress JPEG & PNG images with the plugin created by the TinyPNG team mentioned above in the article.
  4. Imagify - a plugin from the well-known WP Rocket plugin team.
  5. ShortPixel Image Optimizer
  6. WP Smush
  7. reSmush.it

Utilizing one ones of them WordPress image optimization plugins can help you increase the speed of your site.

Final Thoughts and Best Practices for Image Optimization

If you're not saving images optimized for web, then you should start doing this immediately. This will make a major difference on your site speed and your visitors will appreciate it.

Not to mention, faster websites are better for SEO and you will likely see an increase in your search engine ranking.

use this tool >> convert to png

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